Marketing Manager
About the Role
The Marketing Manager will be responsible for creating and executing comprehensive marketing strategies, focusing on enhancing our brand presence and generating high-quality leads. This position requires a self-starter with strong skills in digital marketing, website and SEO management, and graphic design, as well as the ability to manage a variety of tasks and priorities. The successful candidate will collaborate with cross-functional teams to align marketing strategies with business goals and contribute to the overall growth of the organization.
Key Responsibilities
- B2B Marketing Campaigns: Plan, develop, and execute end-to-end B2B marketing campaigns to drive awareness and generate leads for Techsol Life Sciences products and services. Must be well-versed in drafting key messages that connect with target audience in the life sciences and pharma industry.
- Work along with Techsol’s Inside Sales team to get inputs on developing and publishing latest industry insights in the form of blogs, whitepapers, infographics, etc. on a regular basis
- Brand Management: Oversee the development and execution of brand strategies, ensuring brand consistency across all marketing materials and channels. Provide expertise in executing marketing efforts at global conferences to promote the value of Techsol’s business solutions.
- Digital Marketing: Lead digital marketing initiatives, including content marketing, social media strategy, email marketing, and paid search campaigns. Implement the action plan that is consistently executed to generate new leads for Techsol’s products and services.
- Create compelling content that highlights the value delivered through Techsol’s products and services
- SEO & Website Management: Manage website content, optimize SEO performance, and ensure the website aligns with marketing strategies and enhances user experience.
- Perform technical maintenance activities related to website change management, periodic backups, website security, performance, upgrades, etc.
- Graphic Design & Content Creation: Design visually engaging marketing materials, including brochures, email templates, social media posts, presentations, and digital assets.
- Create short product / service promotional video content that describes Techsol’s capabilities, products and solutions.
- Prepare periodic marketing plans and develop relevant deliverables for business events such as conferences, tradeshows, webinars, etc.
- Coordinate with third-party vendors to manage the timely shipment and display setup of conference backdrops, stage décor, promotional stands, etc.
- Data Analysis & Reporting: Track and analyze the performance of marketing campaigns, generating reports and insights to optimize future efforts. Prepare reports of marketing outcomes and present it to senior management for continuous improvement.
- Cross-Functional Collaboration: Work closely with sales, product, service delivery and customer support teams to ensure alignment between marketing initiatives and business objectives.
- Project Management: Coordinate marketing projects from concept to execution, managing timelines, resources, and budgets effectively.
Job Qualifications
The ideal candidate for this job position is expected to meet the following requirements:
- Must have a minimum of 5-7 years of experience in B2B marketing, with a strong focus on digital marketing, brand management, and campaign execution. Experience in the life sciences or technology industry is a plus.
- Bachelor’s degree in marketing, visual communications, business administration, or a related field.
- Proficiency in wordpress web development, front-end content editors (Elementor), SEO tools, Google Analytics, and content management systems.
- Have strong experience with digital marketing platforms (e.g., Google Ads, social media tools, email marketing software).
- Proficiency in design software such as Canva, Inkscape, Adobe Creative Suite (Illustrator, Photoshop, InDesign), with the ability to create engaging visual content.
- Strong organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines.
- Excellent written and verbal communication skills, with the ability to craft compelling messaging for different audiences.
- Strong ability to interpret data and leverage insights to refine marketing strategies and improve performance.
- Strong attention to detail, ensuring high-quality deliverables across all marketing channels.
About Techsol Life Sciences
Over the last 14+ years, Techsol Life Sciences has achieved remarkable growth and has earned a strong reputation as a leading services organization within the pharmaceutical industry. Through dedication, innovation, and a commitment to excellence, Techsol has established itself as a trusted partner for pharmaceutical companies seeking reliable and cutting-edge solutions. Join our marketing team and be a key player in driving the success of our brand and products while gaining exposure to cutting-edge technologies. If you’re ready to take your marketing career to the next level in a fast-paced, exciting industry, we’d love to hear from you!